Vision | We envision to be the region’s most reliable distributor of Original TOP motorcycle parts, lubricants, tires and accessories.
Mission | It is our mission to meet the motorcycle parts needs of our customers and dealers and the Filipino motorist in the communities we serve while aiding our employees to grow their career within the organization.
Values | We will work in steadfast adherence to ethical values by distributing genuine products, top quality parts with reasonable prices and the best service to our dealers and motorist.
Teamwork | We will aim to work with productive rapport among employees at all levels towards the attainment of our organizational goals.
In 1973, Vismin started as a fishing supply business by a young couple Carlos and Estrellita Tan. With the advice of the Te family and through Phil. SGC Corporation and Phil. SUNTAL Corporations’ help, the company slowly shifted from fishing to a motorcycle parts business. In 1977 Cebu Vismin Mktg Corp was incorporated.
In 1993, it opened its retail branch.
Two years later, the wholesale business was organized. In 2003, the business started modernizing its operations.
With the help of Mr. Raymund Chiu (RBS Systems Specialist Co.), automation of the business was implemented using a basic inventory system.
In 2006, wholesale operations moved to a warehouse in C Cuizon St, Brgy Tinago.
In 2008, the company engaged in the performance parts business through VM MOTORCITY CORPORATION which now specializes in high-end motorcycle and performance parts.
In April of 2014, its retail arm re-opened under the name New Manalili Vismin Motor Parts Corp.
In March 10, 2017 the group established Toppu Burando Distrubution Corporation to partner with its Manila based Suppliers to help distribute TOP Quality Motorcycle Brands.
Today the group owns and operates 3 different branches of buisnesses 1. Wholesale arm (under Cebu Vismin) engaged in the wholesale of mc parts and accessories for visayas and mindanao wholesale customers 2. Retail arm (New Manalili Vismin) engaged in the retail of motorcycle parts, accessories and performance parts and (VM Motorcity) engaged in the retail of mc accessories and performance parts. Toppu Burando Retail (TOp Brands) engaged in the retail of top brands in the motorcycle industry. 3. Distribution arm (Toppu Burando) engaged in the distribution of exclusive motorcycle parts TOP brands.